Reposted from Barefoot Wine & Bubbly
The Barefoot Bus tour will bring the magic and excitement of Times Square New Year’s Eve across the US with pop-up dance parties benefitting local nonprofits
Today, Barefoot Wine & Bubbly, America’s favorite wine brand and the Official Bubbly of Times Square New Year’s Eve, is kicking off the Bring the Bubbly tour. This nationwide journey will transport the official bottles of New Year’s Eve bubbly from Barefoot’s home state of California to the home of New Year’s Eve, Times Square in New York. The Bring the Bubbly tour will be hosted by Allison Hagendorf, the official host of New Year’s Eve Times Square, who will board the Barefoot Bus in California and bring the magic of Manhattan to cities around the country, helping to raise money for local charities that embody Barefoot’s unique brand spirit.
A recent survey from Barefoot Wine & Bubbly found that half of Americans (50%) and nearly three in four millennials (74%) agree that ringing in the New Year in Times Square is on their bucket list. Barefoot recognizes not everyone can make it to celebrate the magic of New Year’s Eve live in Times Square, but believes everyone deserves to take part in the celebration! Barefoot’s Bring the Bubbly tour shares the excitement of the Big Apple and the spirit of inclusiveness to people across the country with this once-in-a-lifetime experience.
Throughout December, Barefoot will travel across America and invite fans to show their best NYE moves while celebrating the work of local nonprofits during the season of giving. During each stop, Barefoot will partner with local organizations that celebrate individuality, embrace inclusiveness, and embody Barefoot’s unique spirit. Barefoot will also offer a donation to each group selected to commend their amazing work in 2017.
The Barefoot Bus and the official Barefoot Bubbly bottles will then make their way to Times Square, concluding with the grand finale – the countdown to New Year’s Eve! Barefoot will play host to the biggest dance party in the country and pop the bottles on stage to welcome in the New Year.
“I am thrilled to be hopping on board the Barefoot Bus to take the official bottles of bubbly on their nationwide journey and bring the excitement and energy of New Year’s Eve Times Square to cities across the country,” said Allison Hagendorf, official host of Times Square New Year’s Eve. “I’ve had the honor to host New Year’s Eve in Times Square for the past 5 years, and I look forward to the magic and excitement the night brings. With the Bring the Bubbly tour, Barefoot and I are inviting people across the country to share in on the fun!”
“We are beyond excited to bring the joy of New Year’s Eve in Times Square to as many people across the country as possible,” said Anna Bell, senior director of marketing at Barefoot Wine & Bubbly. “Whether you’re with us on the big night or able to join on the tour, we hope you celebrate 2017 and toast with friends to the year ahead!”
Follow the Barefoot Bus Tour at Facebook.com/BarefootWine or Instagram.com/BarefootWine. For more information about Bring the Bubbly tour stops throughout the US, those 21 years of age and older are invited to visit BarefootBus.com.
The Barefoot Wine & Bubbly survey was conducted by Wakefield Research among 1,000 nationally representative U.S. adults ages 21 and over, between November 9, 2017, and November 13, 2017.
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